Wednesday, January 21, 2009

Overnight Success

Working in fashion in New York City, I'm constantly reading fashion articles and magazines and thinking of ways to promote the brand. So, I'm accustomed to the chatter of the business, the endless droll it sometimes becomes. But it was surprising to see how much interest not only the fashion world but the whole country took in the fashion choices of the Obama's throughout the campaign and inauguration; now even regular Joe's know the names "Isabel Toledo" and "Jason Wu" - relative unknowns before January 20th.

So, it got me thinking - if only I could get MObama (as the fashion blogs call her) to wear a RazzleDazzleNewYork t-shirt...


The windows of Barney's New York - the exclusive retailer of Isabel Toledo - took advantage of the newfound celebrity with her designs featured in the window along with signs declaring, "We love that Mrs. Obama loves Isabel Toledo" and "Congratulations to Mrs. Obama and Isabel Toledo."

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