Raisins are just a boring staple in my snack world, easy to stash away in my purse and carry around until I'm either desperate for something to eat or feel it's time for a healthy bite. In fact, the only thing that keeps me coming back for more is the desire to discover the message printed on the top flap of the little red box. I must say, flipping open that little cardboard flap creates a thrill of anticipation that I'm sure the marketing genious at Sun-Maid knew it would for millions of people, if not just for me. Messages so profound in their brevity, I've been known to rip the flap off and tuck it away somewhere so I'll see it again - jammed in my mirror frame, mixed in my change purse, crunched up in my coat pocket.
The taste of my box today can be described as inspiring, with a hint of motivation:
"Stay curious and you will travel to the ends of the earth."
So refreshing was that raisin box, that I was spurred to compose a message I hope Sun-Maid will consider for its next box printing:
"Words add flavor."
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